Jonathan Coe, The Sunday Times, London

"The undoubted success story that is the contemporary Indian novel continues apace with this splendid and far-reaching satire on the Hindi film industry.... Shashi Tharoor has published a novel funnier, cleverer and more profound than any of these books.... With zest and narrative gusto,... Tharoor subjects [Hindi films] to a series of virtuoso parodies which are at once faithful, witty and affectionate.... Tharoor has succeeded in pulling off a considerable literary coup — by writing an enormously funny and enjoyable novel which has never for a moment been frivolous."